Lovely Howz of Badges

Mario and Goombella in the Lovely Howz of Badges

The Lovely Howz of Badges is a badge shop found in Rogueport in Paper Mario: The Thousand-Year Door. This shop is located in the town's main square, accessible from the western door on the second floor of the inn. Once Mario has visited The Thousand-Year Door for the first time, he can enter the shop to buy and sell various badges.

Two shopkeepers work at the Howz of Badges: an unnamed, overly-enthusiastic pale yellow Squeek and Ms. Mowz, the thief that Mario and his allies encounter periodically throughout their adventure. Besides serving as a store manager, Ms. Mowz's other duty at the store may be to search the world for rare badges to sell later. This explains why she appears to be looking for a rare badge at Hooktail Castle. If and when Ms. Mowz joins Mario's party, she will leave her position at the shop. If Mario defeats the Shadow Queen with Ms. Mowz in his party, she will return to work at the Lovely Howz of Badges (at least until Mario returns to Rogueport, as she will rejoin him for any further adventures in the region).

The shop has five badges visible on the counter at any given time. The Squeek can be talked to to peruse the full list, although the displayed Badges will be at their cheapest, 30% off their regular price. Leaving Rogueport and reentering changes the selection of Badges on sale. If the player decides to solve Garf's trouble at the Trouble Center, his house key will be right in front of the store entrance.

Shop

The Lovely Howz of Badges adds new badges to its stock after every chapter. Mario can sell badges here, at which point, they will be added to the shop's stock and can be bought back later for twice the price (i.e. if Mario sells a Damage Dodge badge for 75 coins, he can buy it back at 150 coins). If the Lucky Start badge is lost in the hole in Creepy Steeple, it can be bought for 70 coins. Badges that drop from ordinary enemies that are not collected by Mario before he exits the area are also sold here. Not including the five badges on sale, up to three of each individual badge can be kept in stock if they are sold back to the shop.

In the Nintendo Switch remake, badges not on display in the Lovely Howz of Badges will be stored in a box at the end of the counter from which Mario may purchase them. The prices for badges in the box are inflated compared to when they are on display on the counter.

Item	Price	Box price	Availability
Nostalgic Tunes	1 Coin		From Prologue Nintendo Switch version only
FP Drain	100 Coins	150 Coins	From Prologue
Happy Flower	150 Coins 140 Coins	200 Coins	From Prologue
Last Stand	50 Coins 55 Coins	80 Coins	From Prologue
Last Stand P	50 Coins 55 Coins	80 Coins	From Prologue
Piercing Blow	75 Coins 80 Coins	100 Coins	From Prologue
Power Jump	50 Coins 55 Coins	80 Coins	From Prologue
Simplifier	50 Coins 70 Coins	100 Coins	From Prologue
Super Appeal	50 Coins 55 Coins	80 Coins	From Prologue
Unsimplifier	50 Coins 70 Coins	100 Coins	From Prologue
Close Call	100 Coins	150 Coins	After Chapter 1
Close Call P	100 Coins	150 Coins	After Chapter 1
Sleepy Stomp	75 Coins 70 Coins	100 Coins	After Chapter 1
First Attack	100 Coins		After Chapter 2
Power Rush	50 Coins	150 Coins	After Chapter 2
Pretty Lucky P	150 Coins 140 Coins	200 Coins	After Chapter 2
Ice Smash	75 Coins 80 Coins		After Chapter 3
Power Rush P	50 Coins	150 Coins	After Chapter 3
Shrink Stomp	75 Coins 70 Coins	100 Coins	After Chapter 3
Damage Dodge	150 Coins 140 Coins	200 Coins	After Chapter 4
Head Rattle	100 Coins	150 Coins	After Chapter 4
Soft Stomp	75 Coins 70 Coins	100 Coins	After Chapter 4
Damage Dodge P	150 Coins 140 Coins	200 Coins	After Chapter 5
Fire Drive	100 Coins	150 Coins	After Chapter 5
Super Appeal P	50 Coins 55 Coins	80 Coins	After Chapter 5
Attack FX P Attack FX R	100 Coins 80 Coins	120 Coins	After Chapter 6
Lucky Start	70 Coins		Only if badge falls down hole in the floor in Creepy Steeple

Sell prices

Badge
All or Nothing	50	60
Attack FX B	50	50
Attack FX G	50	50
Attack FX P	50	50
Attack FX R	50	50
Attack FX Y	50	50
Bump Attack	150	150
Charge	25	30
Charge P	37	40
Chill Out	37	50
Close Call	50	60
Close Call P	50	60
Damage Dodge	75	80
Damage Dodge P	75	80
Defend Plus	150	140
Defend Plus P	150	140
Double Dip	50	60
Double Dip P	50	60
Double Pain	15	20
Feeling Fine	150	160
Feeling Fine P	150	160
Fire Drive	50	60
First Attack	50	60
Flower Finder	50	60
Flower Saver	125	120
Flower Saver P	125	120
FP Drain	50	60
FP Plus	75	100
Gold Medal	Unavailable	1
Hammer Throw	37	50
Hammerman	75	80
Happy Flower	75	80
Happy Heart	75	80
Happy Heart P	75	80
Head Rattle	50	60
Heart Finder	50	60
HP Drain	50	60
HP Drain P	50	60
HP Plus	75	100
HP Plus P	150	100
Ice Power	37	50
Ice Smash	37	40
Item Hog	50	60
Jumpman	75	80
L Emblem	150	150
Last Stand	25	30
Last Stand P	25	30
Lucky Day	250	240
Lucky Start	50	60
Mega Rush	25	30
Mega Rush P	25	30
Money Money	175	160
Multibounce	37	40
Nostalgic Tunes	Unavailable	1
P-Down, D-Up	75	80
P-Down, D-Up P	100	120
P-Up, D-Down	100	80
P-Up, D-Down P	125	120
Peekaboo	50	60
Piercing Blow	37	40
Pity Flower	100	100
Power Bounce	50	60
Power Jump	25	25
Power Plus	200	200
Power Plus P	200	200
Power Rush	25	30
Power Rush P	25	30
Power Smash	25	30
Pretty Lucky	75	80
Pretty Lucky P	75	80
Quake Hammer	50	60
Quick Change	250	240
Refund	25	40
Return Postage	500	400
Shrink Stomp	37	40
Simplifier	25	40
Sleepy Stomp	37	40
Slow Go	5	20
Soft Stomp	37	40
Spike Shield	75	80
Super Appeal	25	30
Super Appeal P	25	30
Timing Tutor	50	60
Tornado Jump	50	60
Unsimplifier	25	40
W Emblem	150	150
Zap Tap	100	120

Names in other languages

Language	Name	Meaning
Japanese	ラブリーチューチュー Raburī Chūchū	Lovely Chuchu, where chuchu is onomatopoeia for mice.
Dutch	De Schatkist	The Treasure Chest
French	Boutique de Badges Écarlate	Scarlet Badge Shop
German	Nagerines Orden-Shop	Mowz's Badge Shop
Italian	Bottega delle Tessere di Squitty	Mowz's Badge Shop
Spanish	Tienda de medallas La Cariñosa	The Loving badges shop